Buying and selling real estate should be efficient, cost-effective, and built around your goals. My approach ensures you stay in control while leveraging modern strategies to maximize results. Too often, traditional agents rely on outdated marketing techniques and unnecessary steps that add stress and inflate costs. This creates a misalignment of priorities—where many agents focus on justifying higher commissions instead of delivering meaningful results.

My clients benefit from cutting-edge technology, data-driven strategies, and targeted marketing that simplify the buying and selling experience—helping them reduce risk, make informed decisions, and gain a competitive edge. This streamlined approach allows sellers to reach the right buyers faster and with better exposure, while buyers gain advanced market insights that strengthen their position.

Clients working with me don’t just get a real estate agent—they get an advocate and strategist who ensures their priorities come first. From first-time homebuyers to experienced investors, I help my clients negotiate smarter, market stronger, and achieve better financial outcomes. Every listing benefits from industry-leading marketing, including 3-D tours and digital enhancements, ensuring properties stand out where it matters most—on the MLS and online portals.

This smarter, client-first approach delivers superior results while reducing transaction costs—meaning you keep more of your money through lower commissions and closing cost credits.

In 2024, I founded The Pareto Group with the mission of making real estate more efficient, transparent, and financially rewarding for my clients. As part of Real Broker, a cloud-based, tech-forward brokerage with an international presence and over 20,000 agents, The Pareto Group offers clients access to unmatched resources, innovative tools, and a vast professional network.

My expertise has been featured on HGTV’s House Hunters and in multiple Chicago Sun-Times articles highlighting my experience in rehabbing Chicago bungalows. I live in West Town with my husband and dog, Fritz, and enjoy Chicago’s restaurant scene and CrossFit.

At The Pareto Group, we go beyond transactions—we empower you with the strategies, insights, and resources to make smarter real estate decisions with confidence.